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sifat
Mar 06, 2022
In Welcome to the Forum
Researching, writing, and publishing a scholarly article is already challenging enough. Often, you are distilling years of hard work and research into a single article that will be subject to scrutiny from your academic peers. Now, the current digital landscape asks a little more of our academic articles: they need to be optimised so that they can be found on search engines like Google. After all, the more people find your paper, the more likely it is to get cited. Optimising academic articles requires a cursory knowledge of how search engines work and how people use them. Below, learn the seven key aspects to consider as you optimise your academic article. 1. Keywords Keywords are the building blocks of any SEO strategy, and that extends to your academic article. Try to align the terminology in your article with terms Philippines Photo Editor that academics are searching for, using keyword planner tools like Moz or Google Keyword Planner. Additionally, you can test potential keywords in databases to see if you are consistent with the body of existing academia your article is intended to stand alongside. Once you have determined your article’s keywords, you need to use those keywords liberally, but certainly not excessively. Insert your keywords in each of the following locations: Title Headings & sub-headings Abstract Main body text Graphics, tables, & figures (both in the graphics and graphic titles) Descriptions of the authors Document’s filename 2. Abstract Write a clear and concise abstract that contains your keywords and, if possible, includes some synonyms that may be more familiar for non-professionals. Your abstract should include the topic, argument and conclusions of your research study or paper while using the keywords throughout. Finally, it must be simple, but also convey novelty and importance that convinces a potential reader to read the full article. 3. Graphics For many academic articles, graphics are a missed SEO opportunity. Always remember that Google cannot “read” images. Words that appear in your paper as part of an image, rather than as text, will only appear to Google as a cluster of black pixels. To address this, always include a description of your graphics and graphs that contains the relevant keywords. Next, your graphics or images need to be “sexier”, i.e. more appealing to a general audience. Google is smart enough to read an image’s surrounding text and will use that image to populate related search queries as well. Therefore, creating appealing, user-friendly images increases the chances of more people seeing and engaging with your images on Google Search for related searches. Ultimately, this helps boost visibility online so relevant audiences can find the academic article where your image is sourced.
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sifat
Mar 06, 2022
In Welcome to the Forum
Pure SEO, a digital marketing agency based in Auckland, New Zealand has once again been listed on the Deloitte Asia Pacific Technology Fast 500 index. This year marks the 7th consecutive year that Pure SEO has received the award – a rare achievement for a New Zealand company. The Deloitte 2019 Asia Pacific Technology Fast 500 programme recognises companies based on revenue growth and states “Combining technological innovation, entrepreneurship and rapid growth, Technology Fast 500 companies—large, small, public, and private—span a variety of industry sectors, and are transforming the way business is done today. Pure SEO Founder & CEO Richard Conway said: “It might be a New Zealand business record for being awarded seven Deloitte APAC Technology Fast 500 awards in a row. We’re proud to be up there with them and serving businesses throughout New Zealand”. For Pure SEO, the award is another demonstration Photo Editing Services of its trajectory over the past decade. For the 2018 Awards, the company also had 103 percent growth, and 83 per cent growth the prior year. Earlier this year, Pure SEO celebrated its nomination as a finalist at the Westpac Auckland Business Awards 2019 for Excellence in Strategy and Planning. Richard Conway was also shortlisted as a 2019 New Zealand Finalist for EY Entrepreneur of the Year. He also released his DIY book on SEO (Search Engine Optimisation) targeted at SMBs, titled “How to Get to the Top of Google Search: A Practical SEO Guide” which is published by Penguin RandomHouse and now available at all major book retailers across New Zealand. Just last month, in November the company announced that it launched and acquired pureseo.com as part of its global strategy moving forward. About Pure SEO Founded in 2009 as a one-man band, Pure SEO has experienced rapid growth becoming one of New Zealand’s leading digital marketing agencies with a footprint across New Zealand, Australia and the Philippines. The company provides SEO, SEM, CRO, content creation, online advertising, social media and influencer marketing services. Pure SEO has received local & global recognition for its innovation & achievements resulting in a multitude of prestigious awards. The company also contributes to the development of the local search marketing industry through its active participation, thought-leadership and evangelisation of digital including an SEO course jointly conducted with Unitec and lecturing for the MBA Programme at the University of Auckland. For more information
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