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sifatahmed
Jan 12, 2022
In Welcome to the Forum
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the phone-holder? A great product requires more than building features and functionality. Users expect the interface to enhance the overall experience, while still functioning perfectly and fulfilling their every need — is that too much to ask for? Implementing new buttons, forms, and animations can make an app design feel unique and state of the art. But there is an upper limit to the pace of innovation, which means you should not innovate too far beyond what is widely accepted. While these new app designs feel different, they must be familiar enough to be intuitive. Mobile App Design Tips There are generally accepted standards and principles when it comes to designing mobile apps. The UX tips below span the onboarding, engagement, and retention processes of simple yet functional design. Check out these tips for developing a product or jump to our animated infographic for a visual guide to mobile app design. Prompt the Mobile Onboarding Process The “final mile” of building a product is often spent on the “first mile” of the customer’s onboarding experience. The founder and former CEO of Behance and currently the Chief Product Officer at Adobe, Scott Belsky, argues that teams do not spend enough time crafting that “first-mile” onboarding experience for users. mobile app design welcome screen for onboarding While the default onboarding flow might adequately inform early adopters who understand the solution and vision for the product, as more users are acquired the standards become higher for onboarding. Dave Morin, legendary Silicon Valley founder and investor, has said, “the devil is in the defaults” – meaning whatever the customer is defaulted to will be their lasting impression.1 What lessons should we take from these product development experts? Do not underestimate the importance of designing an amazing onboarding experience. This will immediately set the stage for your product and create a memorable first scene, hypothetically speaking. Include Interactive Loading Screens or Skeleton Screens The computational power of our mobile phones outperform the most expensive computers in the world from only a few decades ago, yet we still see loading screens. Although future innovations may eliminate loading screens entirely, for now, we must handle them with poise. The loading screen debacle is perhaps best solved by the common proverb, “when life gives you lemons, make lemonade.” In other words, when faced with a loading screen, provide entertainment in the form of subtle animations. mobile app design loading screen example lemon making lemonade While Colombia Phone Numbers List data is loading, you can also display skeleton screen wireframes of how the data will ultimately be formatted. Skeleton screens, which again, provide a blank mockup of how the content will be rendered, instill a sense that the data is loading faster. Simplify the Mobile User Experience Intricate UX design can create an environment of feature creep, otherwise known as featuritis. Feature creep occurs when the product offers more features than customers need, complicating and confusing users. mobile app design simplified design UI for intuitive use Functional design advocates for clean and simple design elements, making it clear what the product or feature does. Although functional design is often associated with hardware, it can equally apply to software architecture. For example, creating a mobile app that can be navigated successfully almost subconsciously. Appeal to Intuition Although it is important to create an onboarding process that educates users about how to use the app, there is no substitute for learning by doing. Many users simply opt out of the onboarding flow, choosing impatience over practicality. It’s essential interfaces are built to account for these users who will not bother with the onboarding tour. This means designing intuitive elements that can be “self taught” on first use. mobile app design for intuitive user interfaces Product managers build products on a set of assumptions. Often these assumptions rely too heavily on confidence that users will understand how the product works. This is known as the curse of knowledge, a cognitive bias that assumes one’s audience has a complete understanding of the topic. Getting past the curse of knowledge and creating an intuitive UI is possible through user testing and customer interviews. Understanding the customer journey, or how users navigate the product and engage with the company, can guide product development. Design Mobile Forms for Apps Long forms on mobile devices can be particularly burdensome. Some devices have autocomplete capabilities that make completing forms a breeze, but this cannot be the expectation when designing forms. Chunking, a term used in psychology, is a technique sometimes used for memorization that compartmentalizes information into bite-sized “chunks.”2
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