Forum Posts

rakuiboul hasan
Apr 12, 2022
In Welcome to the Forum
How many Chinese are active in online karaoke apps every month? According to the "2020 China Online K-Song Social Entertainment Industry Development Insights White Paper", the answer to this question is 220 million. This is not a small number, representing that one out of every five netizens is an active fan of the online karaoke app. Considering that online karaoke is a fairly vertical application scenario, the scale of more than 200 million means that it already has a good user base. There is no doubt that the sudden outbreak of the epidemic last year has promoted the development of online karaoke applications. Under the background of the collective home isolation of the whole people, online karaoke is used by many users as a pressure relief valve, and related applications have also gained a group of new active users; even in the daily time period outside the epidemic , it can also clearly feel that more users are also flocking to the online K song application, where they not only entertain and show themselves, but also socialize and find friends job title email list here. In the past, people's impression of the online K-song application was more on its tool attributes, and it was regarded as the online twin brother of offline KTV; but the current reality is that more and more young people are using It is regarded as a new emotional tree hole, which superimposes more emotional and social attributes on top of the traditional tool attributes. When facing the constant pressure of life and work, online karaoke apps are becoming a field for them to release, resolve and express their emotions. 1. The emotional tree hole on the wheel of the times In "The Sorrows of Young Werther", a German writer wrote "Which boy is not affectionate? Which girl is not cherishing spring?"; the poet Xin Qiji of the Southern Song Dynasty also left behind "Young people do not know the taste of sorrow, but for the sake of writing new words, they say it." famous sentence. These widely circulated words almost all point to the same thing, which is that young people are generally more emotional than other age groups. Therefore, in each era, they need to find the tree hole that belongs to this generation to release their abundant emotions. It is precisely because of this significant difference in demographic attributes that a large number of entertainment formats with different characteristics have been born in different eras. To a certain extent, these different patterns are allowed to blossom and bear fruit because of the emotional tree holes that young people of different eras need to decompress and express. If you look at it from a longer time dimension, it is easy to find these business formats that are constantly intertwined with the rise and fall on the wheel of time.
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rakuiboul hasan
Apr 12, 2022
In Welcome to the Forum
However, there are still gaps between content and e-commerce, live broadcast and consumption. The self-operated e-commerce platform is the answer to solution or robbery. In fact, it is hidden here. There needs to be a "unified field" between algorithms, live broadcasts, and e-commerce. After all, live broadcasting, the second half of e-commerce, has just begun. "Only a high GMV is not a Douyin e-commerce, and it is a Douyin e-commerce that can provide good prices and good things." In April 2021, Kang Zeyu, the head of Douyin e-commerce, said at the first ecological conference, and the screen behind said " Douyin is serious about doing e-commerce.” Recently, “Douyin Mall” has spread the news of its independence in the industry, asking brands and merchants to inquire around in order to get a share of the pie. Douyin, which shifted from short video content to live broadcast, and from live broadcast to e-commerce, this time's action is expected and reasonable. Although this news has been job title email list confirmed, the question of whether to be a self-operated e-commerce platform has been raised again. Doing e-commerce, is it a solution or a robbery? 01 The unavoidable closed loop of e-commerce In June 2020, the ByteDance business has undergone major adjustments, and Douyin e-commerce has officially become a first-level business department. Eight months later, Douyin officially proposed the concept of "interested e-commerce" and challenged the traditional e-commerce model together with Kuaishou's "trusted e-commerce". In the eyes of many people, live e-commerce is a subversion of traditional e-commerce. There are many arguments for this view, such as the reconstruction of the relationship between people and goods, such as a new product display model and customer interaction logic. However, judging from the actions of Douyin and Kuaishou, live e-commerce is more like a model supplement before challenging traditional e-commerce. In mid-April, Douyin quietly launched the "Douyin Store" on the user's personal homepage interface, which displayed a familiar e-commerce background in the form of embedded mini-programs, and highlighted the entry of consumer experience such as orders and after-sales. Strengthen users' perception of e-commerce.
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