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Maichel David
Apr 12, 2022
In Welcome to the Forum
Why can e-commerce live broadcasts rise rapidly? Because the order conversion rate is high. Taking women's clothing as an example, the average conversion rate of women's clothing images and texts is 6.6%, while the conversion rate of women's clothing live broadcasts is as high as 21.2% (data from "Social E-commerce | Women's Clothing Industry Report"). The jade industry is even more exaggerated. In 2018, China's jade online shopping transactions reached 130 billion yuan, of which live broadcast sales accounted for 87%! It can be said that without live broadcast, there would be no jade e-commerce (data from "2018 White Paper on Online Consumption of China's Jade Industry"). The trend of all business is to maximize our operating efficiency, and the nature of all businessmen is to maximize their own interests. Since the Fax List conversion rate of live broadcast is so efficient, the means of maximizing business efficiency is to sell goods through live broadcast 24 hours a day, that is, customers who enter the live broadcast room at any time can talk to the anchor in real time and learn all the details of the product. When the 24-hour live shopping guide appeared, merchants would immediately find another problem: when some anchors were shopping guides, the order conversion rate was high. When some anchors are shopping guides, the order conversion rate is low. For example, when the CEO is on the show, the results are better that day. The conversion rate is even more gratifying when the celebrity endorsement comes to the live broadcast. Among the anchors of the company, some celebrity shopping guides may carry 5 times 10 times more than ordinary shopping guides! I said: The trend of all businesses is to maximize our operating efficiency, and the nature of all businessmen is to maximize their own interests.
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Maichel David

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