Researching, writing, and publishing a scholarly article is already challenging enough. Often, you are distilling years of hard work and research into a single article that will be subject to scrutiny from your academic peers. Now, the current digital landscape asks a little more of our academic articles: they need to be optimised so that they can be found on search engines like Google. After all, the more people find your paper, the more likely it is to get cited.
Optimising academic articles requires a cursory knowledge of how search engines work and how people use them. Below, learn the seven key aspects to consider as you optimise your academic article.
Keywords are the building blocks of any SEO strategy, and that extends to your academic article. Try to align the terminology in your article with terms Philippines Photo Editor that academics are searching for, using keyword planner tools like Moz or Google Keyword Planner. Additionally, you can test potential keywords in databases to see if you are consistent with the body of existing academia your article is intended to stand alongside.
Once you have determined your article’s keywords, you need to use those keywords liberally, but certainly not excessively. Insert your keywords in each of the following locations:
Headings & sub-headings
Main body text
Graphics, tables, & figures (both in the graphics and graphic titles)
Descriptions of the authors
Write a clear and concise abstract that contains your keywords and, if possible, includes some synonyms that may be more familiar for non-professionals.
Your abstract should include the topic, argument and conclusions of your research study or paper while using the keywords throughout.
Finally, it must be simple, but also convey novelty and importance that convinces a potential reader to read the full article.
For many academic articles, graphics are a missed SEO opportunity. Always remember that Google cannot “read” images. Words that appear in your paper as part of an image, rather than as text, will only appear to Google as a cluster of black pixels. To address this, always include a description of your graphics and graphs that contains the relevant keywords.
Next, your graphics or images need to be “sexier”, i.e. more appealing to a general audience. Google is smart enough to read an image’s surrounding text and will use that image to populate related search queries as well. Therefore, creating appealing, user-friendly images increases the chances of more people seeing and engaging with your images on Google Search for related searches. Ultimately, this helps boost visibility online so relevant audiences can find the academic article where your image is sourced.