"What is email design really?" » is it about how to use html and css? Or does it go beyond simple code? Be sure to subscribe to delivering on itunes or spotify to listen to future episodes and join the conversation on twitter using the hashtag Episode transcript at first glance, designing emails seems easy. It's just writing html and css and sending it out to subscribers, right? But swim a little deeper and you open up a world of complexity that goes far beyond simple code. In this episode of delivering, I try to answer the question "What is email design really?" »welcome to delivering, a podcast about email marketing, strategy, the email industry, and yes,
Email design and development. Delivering is brought to you by litmus, the creative platform used by 600,000+ messaging professionals to design, test, analyze and company mailing list collaborate on better messaging campaigns for happier subscribers. Learn more and try litmus free for seven days at litmus.Com. Designing emails is easy, right? Ultimately, email is just html and css, much like writing a web page. There's the overall document structure - the header and body of an html file - and then all the content inside that document. You use fairly standard html to mark up content, and then css to style that content. Anyone with a little experience building web pages can, in theory, code a quick email, upload it to an esp, and send it out to subscribers.
At least, that's what many people think. In reality, html and css are just the beginning of email design. Of course, email designers, developers, and marketers need to know their html and css. Without it, you're left to the whims of a wysiwyg editor and the spaghetti code it produces. But what is email design really? Over nearly a decade of designing and coding emails, I've boiled email design down to three key elements: mitigating risk, pushing boundaries, and creating better experiences for all subscribers. Like many people, I first learned html and css to create my own websites. I grew up with the web standards movement and religiously followed people like jeffrey zeldman and eric meyer. Whenever I have time, I spend it devouring the writings and speeches of people like rachel andrew and jen simmons.