priCreating quality content is one thing. Making sure it works in search results is another. This year, make a vow to improve your content performance. Here are 17 things you can do to optimize and promote your website content for better results. 1. The whole serp strategy an entire serp strategy analyzes the search engine results page for the keywords you are targeting company employee list and provides a roadmap for the content you can create. Look at what type of content is ranking and what other opportunities the results page offers to find out what is appropriate for the keyword. Read more: what is a whole-serp seo strategy? 2.
Eat expertise, authority and trustworthiness are the tenets of quality content, according to google. Ensuring that your web pages and your site as a whole demonstrate these principles helps you compete in search results. Read more: complete guide to eat company employee list fundamentals3. Silo your site seo silo is good for user experience and seo. It helps structure your site in a way that demonstrates expertise and authority through content and internal linking. It also helps your visitors easily find the information they are looking for. It is a must for every site. Read more: seo siloing – what, why, how4.
Consolidate web pages if you have a handful of web pages that all deal with the same topic, consider combining them to create an authoritative article on the topic. In many cases, a long article on a website will gain more weight in search results than several company employee list shorter articles that are not interconnected in any way. Make sure you do it right with a 301 redirect. Read more: how to do a 301 redirect5. Evergreen content you can refresh the content of any page with newer and more relevant content. Without changing the actual url (to preserve the link equity of this web page), you can simply.